# MYDUBAI Brand Identity Design
Chalenge: #Mydubai is very know # In UAE Region. The mission Was to create a urban lifestyle brand out of #Mydubai that becomes iconic for Dubai and is something that we all can relate to.
Solution: We Created a lifestyle brand that reflects the movements of Dubai, Such as art, sport, food and music. Identity is been expanded to the print design that captures the feeling of Dubai and can be used in several ways as you can discover in the presentation.
Human movement, symbolizing constant progress and motion, inspired the identity. The two qualities that represent Dubai as a global brand on the move.
The movement lines are further simplified and evolved into the forms of alphabet ‘M’ and ‘D’ (M for My and D for Dubai).
The contemporary and iconic form further infuses the qualities that
truly make MyDubai a living brand. Learning, creating, inspiring, daring, transforming and uniting to achieve greatness.
truly make MyDubai a living brand. Learning, creating, inspiring, daring, transforming and uniting to achieve greatness.
